The Ring Pull Project began in 2007 with a collaboration between Bottletop’s Oliver Wayman and Luciano Dos Santos from Brazil.
Having seen the hopelessness and lack of opportunities for residents in Luciano’s own favela community in the outskirts of Salvador, Brazil. They devised a training program teaching residents how to make the products which the charity would in turn buy from them.
This soon became a very simple but effective formula to help people in the community to work their way out of poverty. Currently there are 42 people who we have trained to make our products and so far the project has made and sold over 3000 items through a partnership with the clothing brand Fenchurch.We estimate that we have prevented over one million ring-pulls from ending up in land fill sites.